Appearance
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Attractive, neat appearance
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Messy, unbalanced
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Clear, easy to read layout; word processed
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Not easy to read; structure not obvious
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Appropriate length
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Too long or too short
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Content
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Format appropriate for occupation/type of employer/personal circumstances
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Poor choice of format
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Appropriate amount of information
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Too much or too little information given
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Relevance of information made clear
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No attempt to draw out relevance
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No significant omissions
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Significant omissions
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Good use of positive, active language
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Negative language
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Gives truthful, authentic impression
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Appears cliched
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No errors of spelling, typing, grammar and syntax
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Many errors
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